Here are the cities and regions where properties are traded the most

With interest rates rising and sellers still too greedy, the only way to agree on many real estate transactions was to resort more firmly than in the past to good old negotiation. To get to the bottom of this problem and above all to appreciate the local and regional dynamics at work, the start-up PriceHubble, a specialist in real estate appraisals and analysis, studied the average negotiation rates found in the main cities and in all regions. Note: the study is based on official data DVF (demand for land values), which offers a guarantee of solidity but also very long collection times. Result: we have to settle for the numbers of 2023.

It emerges in particular that the Brittany would be fertile ground for real estate negotiations. Failing to reach the first regional place (see below), it places its two main cities, Brest and Rennes (1st and 3rd place respectively), on the podium. Brest is therefore the only city where the 10% threshold is exceeded with a good 10.55%. How can we explain such a value when in Lyon we have to make do with less than 4%? Obviously the attractiveness of the city and the relationship between supply and demand play an essential role, but that is not all.

“Another hidden parameter probably plays a crucial role: the agent’s commissions, paid by the seller or the buyer,” we can read in the study. PriceHubble points out that while on average 37% of transactions in France include agency fees (which are therefore paid by the seller in 63% of cases), in Brittany the proportions are radically different. In 80% of cases the prices are displayed including agency fees (therefore paid by the buyer), while in 20% of cases it is the seller who pays them.

Bordeaux in second place

We might also be surprised to see Bordeaux appear so high in this ranking, in 2nd position with an average negotiation rate of 8.98% (for apartments). Perhaps we should see a local specificity in this, Nouvelle-Aquitaine is the 3rd region where the most negotiations are for both apartments and houses. For apartments, Occitanie precedes Brittany in the first two places, while for houses Brittany is just a hair ahead of Hauts-de-France.

In contrast, Île-de-France and Rhône-Alpes leave less room for discussion for both houses and apartments. This is reflected in the ranking of cities with Villeurbanne and Lyon at the bottom of the list, but is much less clear with Paris and a negotiation rate of 6.41% in the middle of the ranking.

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