THE Campania it is a renowned tourist destination for its dream beaches and cities of art such as Naples and Caserta, rich from an artistic and architectural point of view. But its hinterland boasts many splendid villages, small villages that are often forgotten but still preserve ancient traditions, good food and beauties of all kinds. This is why the project was born “Villages of Health and Wellbeing”to enhance this incredible cultural and landscape heritage. Let’s find out something more.
The beauties of the lesser-known Campania
In addition to most popular side of Campaniamade of dream places like the Amalfi Coast and the city of Naples, there is a rich heritage of small villages that are often almost unknown, which nevertheless have a lot to offer tourists. Almost always located in the hinterland and subject to that phenomenon known as depopulation, whereby fewer and fewer young people decide to live in such remote places, these villages still boast wonderful architecturedelicious food and wine and landscapes that have nothing to envy of the more renowned ones.
The idea, therefore, is to promote an initiative that enhances all of this wealthfrom the perspective of a slow and sustainable tourism. So the focus is above all on the discovery of local cuisines, nature and open spaces, traditional cultures, well-being and dream landscapes, through experiences of “slow living” and alternative mobility. THE local villages they will thus be repopulated again, allowing them to safeguard their almost forgotten beauties which, however, absolutely deserve to be rediscovered.
The “Villages of Health and Wellbeing” project
These are the objectives of the “Villages of Health and Wellbeing” project, the new initiative promoted by the Campania Region. It will be presented from 12 to 14 June 2024 as part of the States General on the Environmentin the historic setting of the Mostra d’Oltremare of Naples. There are many “green” innovations that will be proposed on this occasion, to make Campania and its territory increasingly sustainable also on a tourism level. The program aimed at enhance the villages of the Campania hinterland wants to create territorial networks including over 300 municipalities.
They have already submitted their application to the project 48 networks of villageswhich were asked to develop initiatives that take into consideration the historical, landscape and cultural relevance of the countries involved. The formation of local associations for the management of the network, its offer and its products will be encouraged Sustainable Development. In short, the objective is to involve not only local authorities and cultural associations, but also residents, entrepreneurs and artists, as well as tourism agencies and private companies.
To promote the “Villages of Health and Wellbeing” project, a Web portal dedicated to the brand through which tourists will be able to find all the necessary information. A real showcase in four languages (at least to start), with all the activities and attractions, restaurants, hotels and beauties to discover on site. It will be a different way to discover Campania and its hinterland, returning to admire magnificent landscapes and almost always remained intact over time, until now ignored by tourism.